This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website (the “Site”).

1. Information We Collect

a) Device Information
When you visit the Site, we automatically gather certain details about your device, such as:

• Your web browser type, IP address, and time zone
• Cookies installed on your device
• The pages or products you view
• The websites or search terms that led you to our Site
• How you interact with the Site

We call this “Device Information”. We collect Device Information using technologies such as:

• Cookies – small data files placed on your device (learn more and how to disable at allaboutcookies.org)
• Log files – records of actions on the Site (e.g. IP address, browser type, ISP, referring/exit pages, date/time)
• Web beacons, tags, and pixels – electronic files that track how you browse the Site

b) Order Information
When you make (or attempt to make) a purchase, we collect:

• Name
• Billing and shipping addresses
• Payment details
• Email address and phone number

We call this “Order Information”.When we refer to “Personal Information” in this Policy, we mean both Device Information and Order Information.

2. How We Use Your Personal Information

We use your Order Information to:

• Process payments and complete purchases
• Arrange shipping and provide invoices/confirmations
• Communicate with you about your order
• Screen for fraud or potential risks
• Share updates, promotions, or offers (if you’ve opted in)

We use Device Information to:

• Identify and prevent fraud or security risks (e.g. by checking IP addresses)
• Improve the Site’s functionality and customer experience
• Analyse browsing behaviour and marketing campaign performance

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us run our business and deliver services:

• Our e-commerce platform provider (e.g. Dudasites) to power our store. You can learn more about how Dudasites uses data here: Dudasite Privacy Policy
• Analytics providers (e.g. Google Analytics) to understand how customers use the SiteYou can learn more  uses data here: Google uses data here: Google Privacy Policy.
• Logistics and payment partners to fulfil orders

We may also share information if required by law, to comply with legal requests (e.g. subpoenas or search warrants), or to protect our rights.

4. Behavioural Advertising

We may use your information to show you targeted adverts or marketing messages that we believe may interest you.

To learn more about targeted advertising, visit the Network Advertising Initiative.

You can opt out here: Facebook, Google, Bing

5. Do Not Track

Please note: we do not change our data collection practices when we receive a “Do Not Track” signal from your browser.

6. Your Rights

If you are a UK or EU resident, you have the right to:

• Access the personal information we hold about you
• Request corrections or updates
• Request deletion of your data

If you wish to exercise these rights, please contact us using the details below.

For EU/UK residents:

• We process your information to fulfil contracts (e.g. completing orders) or for our legitimate business interests.
• Your information may be transferred outside the UK/EU (for example, to the US or Canada).

7. Data Retention

We keep your Order Information for our records unless you request its deletion.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal obligations, or operational needs.

9. Contact Us

If you have questions, would like more information about our privacy practices, or wish to make a complaint, you can contact us at:

📧 Email: shop@pathwear.uk